100% regenerative pots.
Let nature take root.
Our Woolly Pots
From the raw beauty of Norway’s landscapes comes Woolly, a biodegradable plant pot crafted from the wild sheeps wool and seaweed. Woolly is in constant change, like nature itself: it carries life, supports growth and returns seamlessly to the earth.
Let nature take root.
Each pot embodies the irregular and tactile character of its origins, revealing the raw beauty of natural fibers and processes. The material offers a living presence that shifts subtly over time.
Scientifically documented to enhance plant growth, root and soil health, it eliminates the plastic waste and the work with depotting the plant as Woolly is planted directly in the ground in a bigger pot.
Every year millions of plastic pots are discarded, leaving waste streams and fossil traces. Woolly replaces them with locally sourced biomaterials and builds new circular value chains, using wool that would otherwisebe discarded. Born in Norway, Woolly will be scaled using local wool in other regions over time.
Woolly is a product from and by nature, created to let nature take root.
Woolly Grow ™
Grow is a pot made for stimulating growth in horticulture and greenhouse cultivation. When the plant is ready, it is planted with the pot in the soil.
Woolly Grow is 100% biodegradable and proven to make plants thrive.
Woolly Slow ™
Slow is a wool pot made for interiors and plants that should be out of soil for up to two years. It is thick and still light in weight. The wild wool pattern gives each pot an unique irregularity, warmth and character. When the plant is ready to move into the soil or a bigger pot, you plant the pot directly in the earth.
Available in three sizes:
Large W 22 cm x H 24 cm
High W 9 cm x H 22 cm
Low W 17 cm x H 13 cm
Small W 12 cm x H 10 cm
Bioregion Institute, Lerøy Seafood and Ocean Forest : A partnership to replace plastic pots with a Norwegian solution that reduces waste, enriches ecosystems, and creates new circular value chains.
Woolly
Woolly is a 100% compostable plant pot, proven to make plants thrive.
From the raw beauty of Norway’s landscapes comes Woolly, a biodegradable plant pot crafted in Norway from wild sheeps wool and cultivated kelp. Woolly is in constant change, like nature itself: it carries life, supports growth and returns seamlessly to the earth.
Every year millions of plastic pots are discarded, leaving waste streams and fossil traces. Woolly replaces them with locally sourced biomaterials and builds new circular value chains, using wool that would otherwise be discarded.
Woolly is a product from and by nature, created to let nature take root.
Meet Woolly Team
Birgitta Ralston
+47 48 123 115
CEO, Co-Founder Lead of Nordic Bioregion
Designer, mentor and curator, Birgitta Ralston co-founded Woolly to craft regenerative products that turn organic waste into climate-positive everyday objects.
As CEO of Woolly, she leads Woolly’s systems and prototyping work, mapping circular value chains, testing low-impact manufacturing and ensuring every pot fits real-world needs from small-scale farmers to large horticultural partners.
Åshild Åarø
+47 942 59 138
Head of Scaling, from Pando Partners
Åshild Aarø is Head of Scaling for Woolly, bringing deep go-to-market expertise from helping nature-positive startups and industrial partners turn climate ambitions into commercial reality.
She leads Woolly’s scaling strategy, forging partnerships and market entries that replace plastic pots with regenerative wool-and-seaweed solutions along coastal value chains in Norway and beyond.
Emily Nirlo
+33 6 49 33 36 85
Lead of Mediterranean Bioregion
Emily Nirlo leads the Mediterranean Bioregion and heads Woolly’s Marseille liaison office, connecting growers, brands, and coastal partners to scale regenerative wool–seaweed products across southern Europe.
She translates circular economy research into pilots and partnerships, expanding markets for climate-resilient materials that replace plastics in agriculture, interiors, and coastal projects.
Alexandre Bau
+47 48 123 374
Designer, Co-Founder
Alexandre Bau is a systems-oriented designer and co-founder of Woolly, where he develops regenerative product ecosystems that turn local wool and seaweed into climate-positive pots for growers and coastal communities.
He contributes with innovative material background and prototyping skills to enhance at the maximum efficiency and capabilities of Woolly pots for growth.
Lars Haugen Aardal
+47 913 27 130
Head of Lab, from Bioregion Institute
Lars Haugen is a biochemist and Head of Lab at Bioregion Institute, partnering with Woolly on the design and testing of its wool-and-seaweed pots.
He leads R&D on material performance and plant growth, helping ensure Woolly’s pots work for growers while reducing the need for plastic in horticulture and coastal projects.
Silje Klepsvik
+47 93 676 783
Chairwoman, Co-Founder
Silje Klepsvik is Co-founder and Chairwoman of Woolly, bringing her experience as an architect MNAL and CEO of Kaleidoscope Nordic to guide the project’s direction and partnerships.
Drawing on years of work with transformative urban projects and circular economy, she anchors Woolly in both strong design practice and a deep commitment to socially and ecologically regenerative places.
Elias Klåpbakken Drønen
Master Intern Innovation
Elias Klåpbakken Drønen is an Innovation master’s student and intern with Woolly, where he analyses budgets, markets and scaling pathways for regenerative wool-and-seaweed pots.
As a strategy-focused intern, he develops financial scenarios, assesses customer segments and supports upscaling plans that make it easier for growers and partners to adopt Woolly at larger scales.
Made with love in Norway
Nordic Office
Woolly
Damsgårdsveien 227
NO-5160 Laksevåg, Norway
Org. nr. : 935.992.35
Mediterranean Office
Woolly
73 La Canebiere - Apt. 4
F-13001 Marseille, France
Siret: 10305973900021
contact@woolly.no
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